New Balance 327 Rain Cloud & Nimbus Cloud

As running gained immense popularity as a hobby in the 1970s, the benchmark for running shoes began to focus on responsiveness. While the designs of the era were simple by today’s standards, this decade stands out as the time when running shoes truly came into their own. The 327 brings a fresh perspective to the 1970s as a time of innovation by boldly reimagining classic design elements with a thoroughly modern outlook. With a new, more angular design of the tried-and-tested wedge silhouette, its oversized asymmetrical “N” logo, and a trail-inspired, lugged outsole, the 327 is a worthy successor to the running shoe.